Promotion Path Of Real Estate Brands In The New Situation

As in recent years, Chinese real estate market decline, stock surge, real estate investment at the downward trend, due to the macroeconomic downturn resulted in new home sales and marketing situation slowing down, real estate companies have started looking for the survival and development effective way, at the same product quality and market competition situation,brand competition is becoming increasingly fierce. How to establish a brand image, project positioning and brand image promotion and other aspects of the problem that many real estate companies to consider, through the analysis of the status quo under the new situation of real estate development, real estate projects existing problems, put forward a valid path to promotion under the new situation of real estate brand. Under the new situation through the promotion of real estate brands Path, the system summarizes how real estate projects that promote their own brands, enhance brand value, expand their visibility, so that consumer acceptance and recognition.The first chapter as the focus of this paper, under the new situation of real estate visualization system of the sort of system, focusing on real estate under the new situation a sign of change in the media to promote its brand image was introduced under the new situation, and with examples research; then in the second chapter of architectural styling,landmark, image packaging sales department for a simple set forth; then the third chapter under the new situation of the real estate system behavior, from the image of salespeople,public relations image, three service brand image elaboration; final paper for previous analysis summarized branding effective path to find an effective method for enterprise development under the new situation.In this paper, we collected a large number of brand image promotion path method, with reference to the brand image promotion-related books, network information, and other works,citing iconic real estate brand in the text to promote analysis and research, in order to tease out the promotion effective way to brand image.