Presentation Of Independent Personality In The Brand Image Design

As the saying goes: "either unique, or to be eliminated." In the pursuit of beauty social environment, cosmetics usually occupy a large proportion of people living needs, the demand for cosmetics has a great surge compared with the past.In order to make cosmetics brand in the numerous similar brand talent showing itself, to expand the brand differences from the meet consumer’s desire angle, graduation design cosmetics shop seek independent personality in the brand design process, no longer blindly follow the flow, but slowly brewed their own direction, let the independent personality has become the brand design of a the development trend of. "FLOWERS" cosmetics brand design philosophy is: a unique personality to get attention and favor from consumers, create people’s personal aesthetic zone.In the visual identity design of "FLOWERS" cosmetics store, graphics, color and fashion are the basic elements of visual link the whole concept, required by the brand logo design, the cosmetics store brand propaganda poster design, book design and the brand promotion brand packaging design, independent personality into which the expression of cosmetics shop brand for sensitive sense of smell beautiful, echoing the cosmetics store private, independent personality and elegant.