Study On The Binding Design Of Women's Journal In The Republic Of China

Women's magazine is one of the "top ten magazines" of the commercial press in the republic of China.It is popular among intellectuals and female readers.Although in a women's magazine cover sample as compared to the evolution of the female image of the republic of China is too narrow,but based on the general idea of the commercial press,neutral,"journal of women's book design is no personal narrative jumped out social background,the female image of the building is covered with,not confined to a single point of view,this is a women's magazine differs from the biggest different with other women during the period of publication.The author studied and analyzed the binding design of women's magazine,aiming to reflect the refraction of the binding art of the commercial press in the republic of China through the sorting of historical documents and case studies,and to increase the salary for the research on the binding history of women's magazine in the republic of China and the modern and contemporary Chinese periodicals.The main thread of the paper analyzes the evolution process of female image reflected in the magazine based on the characteristics of binding design in each chief editor's period,and complements the research content with case analysis.The first chapter is divided into five sections,which analyze the factors affecting the binding design of women's journal from the external and internal factors.Content in the second chapter to the women's magazine editor period characteristic based on magazine cover divided into three stages of development,are respectively Wang Yunzhang editor in chief of the early development stage(1915-1920),editor Zhang Xi Chen medium-term development stage(1921-1925),du tian editor in the late development stage(1925-1930)and thus to explore the three periods of the female image,respectively is "new wife and mother" smells of old women's image,radical revolution "new women" image,consumerism culture of "urban women" and "modern wife mother" image.The third chapter,based on the artistic characteristics of the binding art of women's magazine,discusses the effect of its design characteristics on the construction of female image from the aspects of color,font and magazinecontent,and summarizes the refraction characteristics of the binding art of women's magazine to the commercial press of the republic of China.The fourth chapter analyzes the characteristics of "contradiction" and "male view" of female image created by women's magazine by summarizing the characteristics of its binding design and the evolution of female image.At last,the paper puts forward some Suggestions on the development of the binding design of modern women's periodicals by summarizing the development characteristics of the binding design of women's magazines and the ideological change of women in the republic of China.In accordance with the existing documents and historical materials,I hold the position of seeking truth from facts to analyze the binding design of women's magazine and the evolution process of the development of female images.