A Comparative Research On The Authenticity Of Cultural Landscapes In Ethnic Community

Globalization with scores of modernity "standardized", spreading to various places. Modernity and tourism consumption are always go in hand and hand."Rural" as the foundation of the Chinese nation, "Born and died in there" people adhere to the traditional "heterogeneity" culture is facing the fate of the variation, loss or even reduction.In recent years, due to the need of national tourism development, “Cultural elements are derived of the real life, with a high degree of abstraction and generalization, displaying the most expressive part to public ", [1] Moreover, in the powerment of "tourist gazing ", a large number of "designing" and "confusing" landscape constantly appear around the city.But what’s the "true mountain and true water?"、"Whose authenticity?".Fingding authenticity movement is increasingly popular in tourism industry"Local should have its landmark; it may be landscape features a high visibility and the public. Such as monuments, the holy, the sanctified place. These visible signs or symbols to improve people’s identity, also encouraged the awareness of local and loyalty.(Tuan, 1974)," [2].National tourist village cultural landscape is the characterization of the foreign "local knowledge", more should be truly express inhabit in the local "my ethnic" grassroots culture life.Along with the new cultural geography scholars advocate the protection and use of "landscape" from bottom to top, which makes "cultural landscape" authenticity present and tourists, more emphasis on notice to indigenous identity issues are to be reviewed.This article selects the Pingtou Village in Sichuan Province as a case. It is one of scenic areas opening to the public for ethnic tourism in contemporary China, relying on the "Qiang Zhai build" and "the style transformation".This article uses literature method, observation method, interview method, SPSSS data statistics and discourse analysis method to do comparative research on tourists and indigenous people(Qiang people)perception of cultural landscape " authenticity ",emphasing the necessity of double angles— "host-guest",focusing on indigenous self-knowledge,which builted into the mainstream discourse,on the local " existence " Qiang culture. Studying finds that 1.Ethnic tourism development will make flat head village many representational model established for the local cultural landscape symbol, has the characteristics of highly "symbolic", landscape object authenticity and its symbolic function existence, both for part of the authenticity of cultural landscape perception exists significant difference. 2. The evaluation of destination authenticity is the product of the integration of customer consultation, their perception of importance and authenticityon national culture landscapeis effect by individual features(education) and their different travel purposes. 3. Indigenous,which is the tourist destination”nternal culture holders ”, their relationship with the tourism industry, the willing to participate in the tendency of tourism impact true understanding on the authenticity of local cultural landscape and practice directly.4.Moreover, the importance extent of ethnic village cultural landscapeand authenticity also influncethe differences between two groups on cultural landscape authenticity perception.In the field of tourism, tourists in destination constantly "gazing",finding and confirming the expect "authenticity";Indigenous(Qiang people) who be in the "gazed" compromise and express their understanding of reality and practice by creating a "stageauthenticity" landscapes for tourist consumption. Because they cann’t resist the invasion of "modernity". In order to maintain "my group" traditional culture and adapt the modern development, they only actively adjust and cope with the challenge.