Intuively Represent The Regional Culture And Improve The Quality Of Tourism

As the sense of mass entertainment has increased, tourists’ desire to appreciate history and culture of the scenic spots and their requirement for culture are gradually intensified. Meanwhile, the development of domestic tourism is facing an immense number of difficulties as well, such as product transformation and upgrading. Under such macro environment, the booming of tourism has brought about the product of new types of business which combine the tourism and show business, the Tourism Performing Arts. As an art-performance-oriented tourism product, Tourism Performing Arts is acting as the essential supporter and carrier which complies with the requirement of leisure travel, enriches the connotation of touristic culture, strengthens the attraction of tourism and forges the visual card of tourist attractions. At present time, there are many Tourism Performing Arts products with distinct regional cultural characteristics in China. After the amphitheater performance Impression Liu Sanjie, which performed in public in 2004, had formed the first effect, all places competed for making boutique Tourism Performing Arts to create touristic attraction and displace local cultural characteristics, which greatly enriched the cultural connotation of tourist attractions and fulfilled the tourists’ mental requirement for historical culture. Relying on its unique resources, Sichuan has already produced boutique Tourism Performing Arts and achieved stage results. However, in comparison with other domestic well-known Tourism Performing Arts, the disparity is still enormous. The practical development of Sichuan Tourism Performing Arts demands an in-depth survey and research of local Tourism Performing Arts. Based on previous relevant researches and combined fieldworks, this dissertation organizes concepts, types and developing principles of the Tourism Performing Arts, analyzing current situation of the development of Sichuan Tourism Performing Arts, summarizing the superiorities and objective problems of the exploitation of Sichuan Tourism Performing Arts, discovering its cultural connotation and putting forward suggestions for its sustainable development in order to provide reference for the actual operation.This dissertation consists of five sections:The first section is an introduction, including the research background, the main content and the research review of Tourism Performing Arts. Based on the analysis of current research situation, the author of this dissertation pointed out the research emphasis.The second section is an overview of Tourism Performing Arts. In this section, based on relevant researches of the concept of Tourism Performing Arts, the author of this dissertation selects the most appropriate one for Sichuan local performing characteristics; furthermore, summarizes the existing characteristics of the development of Tourism Performing Arts and framework of its exploitation and research.The third section is a survey of Sichuan Tourism Performing Arts, including organizing and type analyzing of the projects of Sichuan Tourism Performing Arts, summarizing the development condition of Sichuan Tourism Performing Arts along with the characteristics which are demonstrated in the process and analyzing resource-superiority and objective problems.The forth section is an analysis on the cultural connotation and requirement of Sichuan Tourism Performing Arts. Based on fieldwork, the author analyzes the tourist structure and preference of Sichuan Tourism Performing Arts market; additionally, discovers the cultural connotation of Sichuan Tourism Performing Arts in depth, which may conduce to upgrading the cultural hierarchy of Sichuan Tourism Performing Arts and meet the cultural needs of different levels of tourism.The fifth part is a discovery on the development of Sichuan Tourism Performing Arts. After comprehensively analyzing on the development condition of Sichuan Tourism Performing Arts, the author draws a conclusion of thoughts about the development of Sichuan Tourism Performing Arts; moreover, proposes its development prospects.