A Research On Influencing Factors To The Innovation Ability Of Xi’an Cultural And Creative Industries

In 2000, China proposed the concept of cultural and creative industries, then started its development. Under this context, the Shaanxi cultural and creative industry developed quickly, the cultural and creative industry output value reached 40 billion Yuan in 2011. However, there are still lots of risks in Xi’an cultural and creative industries, such as market immature, unstable demand. In the period of "Twelve Five", in order to achieve its new breakthroughs, Shaanxi Province will focus on building the "Xi’an National Digital Publishing Base" and "National innovation demonstration base which integrates the culture and technology".Based on the above analysis, we select a title of The research on the influencing factors to the innovation ability of Xi’an cultural and creative industries’,aimed at research the factors and key path effect on innovation capability of Xi’an city cultural and creative industries research. In this paper, we take theoretical analysis and empirical analysis, qualitative analysis and quantitative analysis method, and based on the Schumpeterian endogenous innovation theory, Cobb-Douglas production function theory, and the new growth theory and the Penrose enterprise growth theory, then proposed a Five-factor Model of in Xi’an cultural and creative industries innovation capability, that is, the degree of cultural development, creative talent, government support, incentives, trust and cooperation, then put forward the hypothesis of this article. Through field research,150 questionnaires had been issued,138 of which were returned with and 120 valid questionnaires. Under the help of SPSS 13.0, through factor analysis and regression analysis of survey data, this study drew a conclusion which basically authenticates the assumptions model.This research has the following conclusions:the creative talents, government support, incentives, trust and cooperation are positively correlated with the innovation capability, among which, government support owns the highest degree, followed by trust and cooperation and incentives, then creative talent.The innovation of this paper lies in the empirical research on access to research data through investigation, supplement the deficiencies of previous studies only from the theory. Build an influencing factor model of the innovation capacity of the cultural and creative industries in Xi’an, and through empirical analysis, basically authenticating the assuming model. As to the effect of the degree of cultural development on the innovation capability, it still needs further research.