Research On The Characteristics And Development Trend Of Traditional Animation

Mention animation, the first reaction of the people is the animation. In fact, the animation is not equivalent to cartoons. Animation is a comprehensive art form, encompassing different artistic painting, comics, film, photography, music, literature and the like, which are integrated with comprehensive art form is the animation. Animation is not the country of origin of this form of things, but in the nineteenth century, was born in England. Our animation industry will have to start much later, in the twenties of the last century, before entering the country, and gradually develop open. Ago, this alien animation art in China has developed nearly one hundred years of ups and downs in this century, the art of animation is also our root, combined with China’s actual conditions and needs of the masses to carry out animation art aesthetic Development of localization. Today, the practice of animation art and animation industry theory have gradually embarked on a mature, but also out of a commitment to create their own animations and characteristics of the road.Our animation has its own distinctive artistic features, and draws on a wide range of unique, rich ethnic material, and adhere to integrate traditional forms of painting in animation creation, and in the perseverance, the formation of Chinese traditional art of animation is unique feature, won his place in the trend of development in the world of animation. China’s traditional animation, full of fresh and lively style, filled with positive energy positive, apart from watching it always gives a rich ideological inspiration. Therefore, China’s animation is great emphasis on moral education, adhering to the "edutainment" creative purpose, especially China ink animation is in the beautiful, and gives to purify the soul, sentiment edify.Research on this subject is divided into five parts. The first part is the introduction, introducing the topic background, significance, status quo academic research, research methods, research and other necessary information; the second part describes the development process of Chinese traditional animation; the third part, describes the Chinese tradition Animation in the contemporary social and cultural background of the development process. And from the "long-term continuity", "policy-oriented and market-oriented combination", "Education means strong", "Business is serious," these four aspects, discusses the characteristics of contemporary China in the development of traditional animation; Part IV from the "traditional colors gradually disappear", "Audiences single," "lack of innovation", "quality level needs to be improved" in these areas, we analyze the current situation faced by Chinese traditional animation; The fifth part, from "high the development of technology-oriented direction, " and " market-oriented development, " and " the direction of development of the industry ", " brand development direction, " and " the development of professional direction " and " diversification of consumer groups " six angle, demonstrates the development direction of Chinese traditional animation; The sixth part is the conclusion, summarizing the full text.