Study Of Visual Identification Design In Primary And Secondary School

Visual identification design has not been confined to commercial products; it has been extended to all walks of life and education is no exception. Visual identification design in primary and secondary school, viewed as the most direct school cultural carrier, has already become an important part of campus cultural construction. It plays an important role in showing school running idea, decorating campus cultural atmosphere, revealing school cultural charm and highlighting school characteristics. Today, building school visual identification design system and improving school brand awareness have become a necessary way to enhance the competitiveness of primary and secondary school. Therefore, the study of visual identification design in primary and secondary school is very important. Centered on the overview, characteristics and function of school visual identification design in primary and secondary school, this paper will study the differences and individuality of school image visual identification. Based on the case study, it aims to solve existing problems of visual identification image design in Suzhou Blue Tassel School so as to rebuild a school image visual identification system and thus establish a personalized school visual image.