The Pattern Of SL Cultural Company About Exploring The Southeast Asia Market

China has experienced more than 30 years of reform and opening up, fully released reform huge bonuses, jumped into the economy after the United States of the world’s second largest economy. As a responsible great power in global political and economic affairs, to participate in the global economic integration, actively seeking further to deepen cooperation with neighboring countries, connectivity, mutually beneficial and win-win, create fate community and benefit community. At present, China’s economy enters the new normal, are actively looking for new economic growth point, in opening to the outside world policy also ushered in the second round of the strategy of "going out" opportunities.As China’s industrial structure adjustment, increasing the proportion of service industry in the economic structure, and the cultural creative industry is in a potential and value of the industry. As a result, along with the implementation of the strategy of "area", the cultural creative enterprises "going out" to develop China’s-peripheral region toward the international market has a clear market, relying on also has a clear strategy and policy support. All the way how to make full use of the "region" strategy implementation, the opportunity of southeast Asia market, in the strength of the company at the same time boost national strategy implementation, has become the focus of wen gen world attention.Based on China’s strategy of "area" is put forward as the research background, basing on the economic globalization, under the open strategy of cultural soft power is a important aspect to improve the comprehensive national strength, so it is also not short legs to walk. Study how wen gen enterprise mode and strategy to exploit the southeast Asian market is also very necessary, feeling the stones across the river is not only dare to show, is also accumulate experience learning practice. SL company in domestic wen gen industry, is a well-known company, standardized management, efficient service, with experience of working with senior international modern comprehensive enterprise, take the lead to achieve the body by a single fashion to the diversification of the transformation and upgrading of the fashion industry chain, and through learning the international advanced management mode and their own constantly explore practice, to make itself more specialization, innovation and the improvement of industrialization development, build the papers and financial+hit a fully functional construction, real estate +innovation incubation for lateral expansion of the business and structured, created the conditions. On the development strategy, the SL company prepares for the overseas department, actively plan for the future to expand overseas market, in competition with wen gen industry company to make international differentiation and barriers to competition.Based on the reality needs, based on predecessors’research results and induction, as the premise and foundation of research; "Area" construction as the SL company develops the southeast Asia market with the era of strategic opportunity, and further analysis of the Chinese culture creative enterprise and its restricting factors in the position in international competition; The SL company’s own actual situation, and the feasibility of the southeast Asian market analysis; Cultural creative enterprises in the developed countries and developed countries to improve the international image and develop international market experience to borrow; According to the advanced experience of South Korea, China can improve the process of soft power strategy for reference; Under the condition of current Chinese culture creative industry, for the pattern of SL company develop southeast Asia market to expand and deepen.