Super IP Anchoring The Deferred Development Of The Comic Films And TV Programs,Factors Of Success,Hidden Problems And Inspiring Points Of Monkey King:Hero Is Back

Animated film "Monkey King:Hero is Back" has got a big box office, word of mouth and official awards. The success of this movie inspire us that the intrinsic value of the "Journey to the West" IP become a force to be reckoned with. However, works themselves is critical to the success of the outstanding works. The content is the key point to create value for films and television programs. The success of the business operation such as financing, marketing is established on the basis of the excellent portfolio production for animation. Just paying attention on the content is putting the cart before the horse. In addition, outstanding overseas films and televisions programs strongly entry to our country, we should think more about how to go out and occupy a place in the international market for our films and televisions programs."Monkey King:Hero is Back" has received so much praise, but we should see its inadequacies in a objective way. At present, the traditional film and television industry is groping in pursuing innovation and change. The underlying worries of "Monkey King: Hero is Back" provides the model significance to reasonable development and utilization of film and television industry IP in the Internet era:firstly, the prior thing should be taken into consideration is the quality of the works during film project preparation stage; Secondly, the issuers of the film should play a dominant role after the film entering the market. The successful cooperation between "Monkey King:Hero is Back" and WeChat, Tmall, JD.COM will further promote deep integration between the Internet finance and the film and television industry. The upsurge of the Internet finance marching into the film and television industry has brought crisis to the traditional film distribution companies. The traditional idea and pattern have been impacted, and it is inevitable to change the old system of publication. From the positive perspective, it will improve the system of modern films and televisions. If a successful transition can be made, the films and televisions issuer will can create more added value of works and greater social and economic benefits in the future.