| Through literature research, case studies, questionnaires and interdisciplinary research on gift packaging design has made a systematic induction and combs, based on traditional elements applied on the survey and analysis on holiday gift packaging, holiday gift wrap currently appears dominant and stealth characteristics analysis and research. And use the new design concept for the Dragon Boat Festival holiday gift packaging, the Dragon Boat Festival Gift Pack amendment of programmes and specific actions in the main while carrying forward the traditional culture and festival culture, emotional design, green design principles to construct new culture of traditional holiday gift packaging for its rationale, the continuity of development research.Articles first part main described has paper of research background, and both at home and abroad research status, and research purpose and meaning and the research method; second part main is on traditional elements, and Festival gift packaging for concept of defined, and on Festival gift packaging design value of. described; third part main for modern gift packaging of development status and the currently appeared of problem for targeted to analysis; Ⅳ part to for example analysis of method to described traditional elements application Yu gift packaging of General design law And part in the Dragon Boat Festival gift wrapping, for example, traditional elements of the Festival innovative extraction and induction, the specific application and design; part of the current research results insufficient and prospects thinking; the seventh part systematically summarized. |
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