Study On Tourism Development Of Shandong Intangible Cultural Heritage In The Vision Of Experiencing

There're many tangible cultural heritages in the world with manifold culture and long history; besides, abundant intangible cultural heritages survives. Intangible Cultural Heritage (ICH) refers to traditional cultural manifestation and cultural space which carry on each other from generation to generation of all peoples and are bound up with life of the masses. From the point of culture tourism, intangible cultural heritage is a diversiform kind of tourist resources, which accord with tourists'pursuit. And Intangible Cultural Heritage tourism is increasing now.Internet using changed the way of communion all over the world. The spread of world communion made the ICH surroundings and cultural diversity destroyed, which means the number of ICH is decreasing and even some have disappeared. So, the protection of ICH is put on the world's schedule. Some countries won initial success on the protection of Intangible Cultural Heritage, such as France, Italy, Japan, Korea. However, the using of Intangible Cultural Heritage is still a problem. The best choice is tourism developing. For example, Italian government protects Sicanian puppet play by way of opening places of training for young handicraftsmen, establishing puppetoon schools, holding puppet festival at home and exhibition overseas and selling souvenirs.Compared to sightseeing tourism, ICH tourism is inclined on tourist experiencing and tourist can acquire more and profound knowledge and personally learn to do. Therefore experiencing factor must be considered in ICH tourism development.The paper analyzed relevant literatures, found several concepts, summed up our country's efforts on protecting Intangible Cultural Heritage. There're abundant ICH resources in Shandong Province and four classes ICH directory system has come into being. By 2009, the number of national level ICH is over 120, province level more than 300. With so many kinds of ICH, it is better to develop. The thesis showed the experiment value and development steps of Shandong ICH, and then further expound experiencing tourism of Longshan black pottery as a case. To sum up, the innovation about the thesis mainly contains the followings. On the one hand, the research on tourism development of Intangible Cultural Heritage in the vision of experiencing is scant, and the thesis enriches the research; on the other hand, the research on tourism development of Intangible Cultural Heritage is scarce, and the thesis is useful to relevant department of Shandong Province.