The Impact Of Political Marketing On U.S. Presidential Elections

As a new interdisciplinary science, political marketing attracts more and moreconcerns home and abroad, especially in the United States, where the politicalmarketing is relatively mature. This thesis mainly focuses on the influence of politicalmarketing on the U.S. presidential election. The discussion will be given based on thehistory of political marketing, the comparison with mainstream marketing, theenvironment of new political marketing, the strategies employed and the highlights inthe2008presidential election, as well its influence on the U.S. democracy. Actually,the political marketing exerts positive influence on the U.S. election as well as thenegative effects, so in the conclusion of this paper, the concern about the consequencesbrought by political marketing is proposed, in order to lead people to a further study ofpolitical marketing.