The Research On Development Issues Of Private Pension Institutions In Ji’nan

The aging of the population is a product of social civilization and progress. Since twenty-first Century, all developed countries in the world have already entered the aging society, and many developing countries have stepped into the aging society ranks.Since2000, China gradually entered the aging society, and it is one of the developing countries which entered the aging society earlier. Along with the family tend to be small, empty nest, the traditional family endowment functions is weakening, and needs of the elderly care is increasing. Only rely on the public pension institutions of family pension and the pension of government has been unable to meet the large elderly service demand. This brings great impact to the Chinese economic, political, social and other aspects, but also further promote the establishment and perfection of social security system for the aged.Recently, the state has promulgated a series of policies and measures to encourage the non-profit organizations and individuals to invest in the pension institutions, provides a broad space for the development of the private pension institutions. Ji’nan is one of the city which entry into the aging society earlier. Private pension institutions in the number and size also presents the rapid development trend, however, the development of private pension institutions are difficult, and facing low occupancy rate, and loss of business, ect. Although Ji’nan City Hall has introduced a series of policies to encourage social forces into the old-age service system, but for those who have not been involved in private entrepreneurs, is always daunting. Based on it, this study applys the combination of literature research, questionnaire survey and field interview, analysis of the impact of the development of private pension institutions in Ji’nan city, such as institution itself factors, market environment and policy environment factors.The results show that, for the institutional perspective, the development of private pension institutions in our city is subject to the mechanism of hardware facilities, the quality of human resources and the type and quality of providing service. For the market perspective, the market access system, standard fees, competitive environment and market promotion of endowment institutions affect the development of private pension institutions. For the government aspect, the low enforcement and little implementation effect of government policy and the lack and offside of government responsibility, will constraint and bind the development of private pension institutions in our city. Based on it,this study attempts to optimize the path choice of public policy to promote the development of private pension institutions in Ji’nan city from the perspective of government administration. Only the government give full play the support, regulatory and supervisory functions during the development of private pension institutions, it will continue to explore the survival and development of private pension institutions of Ji’nan City, accelerate the pension service socialization, actively respond to the challenges of population ageing.