Research In Response To The "Hainan Sanya Overcharging" Network Public Opinion Crisis Event

With the development of the Internet, a variety of network-based Internetplatform means of communication with each passing day,In particular, the promotionof mobile clients, making the scale of China’s Internet users increased dramatically,the Internet network penetration continues to increase.Characteristics of the networkplatform, making the Internet has become the public to express their views, expresstheir demands, monitoring the government and to reflect social issues platform thatenables network public opinion continues to grow.Public opinion, public opinion is asocial network "barometer", in reality, a variety of social problems, conflicts, willfocus on the network, and expand occur in cyberspace.However, the network ofpublic opinion is a "double-edged sword", which is characterized by liberalizationand diversification can not help but make a variety of public opinion Nishajuxia, false,false rumors of network public opinion would social stability, national security andharmony have an extremely great instability.And because the social network publicopinion supervision function is increasing, which requires the government’s socialmanagement department must recognize and learn its propagation law, so correct andeffective response to network public opinion, and be able to seize the initiative, takeadvantage of the Internet for propaganda and guide social the role of publicopinion.How to deal with network policies become the focus of public opinion andpublic opinion research hotspot networks, and effective strategies must be combinedwith practice in order to play the guiding role.This paper uses the method of case analysis, includes five parts.The first part isthe introduction, describes the purpose and significance of the topic,literature review,theoretical tools and research methods, innovation and deficiency of this paper;Thesecond part describes the "Hainan Sanya overcharging" event, the government’sperformance to the event, the role of the media and the role described;The third partanalyzes the reasons of network public opinion crisis, the key nodes of crisis warming,the key role of Internet users on the network public opinion crisis, The disadvantageabout the government in response to the network public opinion crisis;The fourth part summarizes the Countermeasures of government dealing with the network publicopinion crisis, through the analysis of relevant successful cases, to improve themanagement of the network public opinion crisis and the guide of network publicopinion;The fifth part is the conclusion, thinking about the occurrence and responseto the network public opinion in the new media, and, hopeing the government tosolve deep-seated social contradictions in dealing with the network public opinioncrisis.