The Study Of Media’s Crisis-handle Ability

As the fast development of our economy and productivity,with the higher material standards,social crisis kept emerging,which was focused by people and the mass media.That is why how to help resolving the problem and get the society back to stable is so much important to the media.This paper use those social crisis in about recent3years as an example to analysis and explain the ability of media on social crisis report, including the media’s response time, the content of report and its pattern.By comparing,example taking and data collating, this paper tries to analysis the whole picture of media crisis report with the help of the professional knowledge of journalism,communication,philology and so on.That is where those suggestion comes from,whose usage is to solve the problem and make the mechanism of crisis report running smoothly.A clear developing path of crisis report is emerging by analyzing those example of SARS of2003, Wenchuan Earthquake of2008,and the Explosion of Tsingtao recently.From the picture of this path, the in-time speed of crisis report,the accuracy of its content and the depth of its core value have been highlighting. What’s more,the maturity of media’s crisis report mechanism,the smooth cooperation of cross platform media and the consonance of media&folk field also stand for that the rapid development of media’s crisis report quality,which coming from its practice and experience.Confronting some shortages,expecially which emerge from those report of Explosion of Tsingtao,media should take care of three aspects.Firstly,the consciousness of crisis report should be enhanced. Secondly,to complete a efficient crisis report,media should build and perfect crisis report mechanism.Thirdly,the core value of crisis report should be emphasize repeatedly and make sure that every reporter know what his role is and how to play it well.In a crisis,media should not only report the story and dig the depth of it,but also palying a role of comforting people and promoting the solution of crisis.Because it is incumbent upon the media to undertake the mission of keeping society’s stability.