The Study On The Relationship Between Internet Public Opinion And Government Image Promotion

As China’s Internet penetration is close to50%, meantime “broadbandstrategy in China” has promoted comprehensively, the basis of "networksociety" is increasingly strengthen. The dependence of China’s Internet users,which obtain information and focus on network public opinion and expectationson the network, ranked among the top in the world.In the period of social transition in China, with the large gap between therich and the poor, conflict of interest getting more, various contradictionsfactors superimposed, more and more people chose Internet "voice " to expressopinions. The Internet is both a window to grasp public opinion, but also aloudspeaker for a variety of information and public opinion, the internet publicopinion has become a new challenge to government management. In thissituation, the government must face the challenges. the thesis " the research of government image building in internet public opinion" has defined “governmentimage” and “internet public opinion”,and to explain not only the evaluation ofinternet public opinion affect the image of the government, but also on theimage of the relevant government departments to establish and maintain poses aserious challenge. In the case analysis, we choose the annual report of thenational public opinion research organization as a reference, summarize theinternet public opinion report of People.cn from2011to2013, focus on “theannual event20hotspots”, whereby the analysis of network public opinion inthe government." responsibility "," fair "," credit "image and crisismanagement capabilities to build conditions and causes of the problem.Finally, the thesis proposes to enhance the image of the governmentinternet public opinion in countermeasures and suggestions, including toupdating the government’s concept, coping mechanisms, improvingself-management and professional ability, strengthening communication withthe community, and so on.