Chongqing "Soft Power" To Enhance The Research And Development Status

Chongqing is the youngest municipality, before the door of the western region of the bridgehead of the new Silk Road, the industrial hinterland of the Maritime Silk Road, which requires not only the development of economic strength, improve the technological innovation capability, but also need the force of public services improve and attract cultural appeal, and enhance personnel gather strength, but also need to show foreign influence, and ultimately, to make Chongqing remain invincible. With the change of the current international and domestic situation, the rapid development of the global information age, in order to better integrate into the world, we must analyze in detail the specific content of soft power in Chongqing, current development and promotion strategies, and ultimately improve the overall strength of the national, regional and external influence.Soft power theory emerged in the 20 th century, in the late 1990 s, and then, on the "soft power" concept of the understanding of the process is mature and perfect. When this theory was introduced to China, domestic scholars proposed a study on the construction of Chinese soft power at the national level, but also on the Regional soft power, the paper is on the "soft power" theory to enrich and develop the content itself. I believe that, as Joseph Nye defined ? soft power expressed as soft power is an invisible power resources, the development of a country or region is indispensable spiritual strength. At the national level, performance is one of the soft power of the country’s political values, the most important is the government’s public service capacity; the second is the cultural values of the country, the most central is the charisma of culture; the third is a national literacy, especially National gathering of all kinds of talents capacity at all levels; the internal and external policies of the four countries, the performance of the influence of the country. Chongqing soft power of this study the main research areas of soft power in Chongqing, including public service force, cultural charisma, talent gathering force, external influence, such as the core of urban development indispensable spiritual strength. Between these four elements, the force of public services is a necessary requirement to improve the development of Chongqing’s soft power and cultural appeal raise the spirit of supporting the development of Chongqing soft power, talent gathering force is the main way to improve the development of soft power in Chongqing, foreign influence The increase is an important manifestation of soft power development in Chongqing.Finally creatively put forward the strategy to enhance the soft power of Chongqing, which is the focus and difficulty of this article, there are to explore and achieve equalization of public services, safeguard social justice; to build brand Chongqing cultural service system, to improve the cultural charisma; establish a sustainable talent development of ideas to improve the talent gathering force; grasp the two dimensions of foreign influence, improve external influence of these four measures.