The Construction Of Government Affairs Microblog Based On Sina Weibo

An increasing number of social problems and social contradictions appear inChina, especially during the period of social transition. It is a big change to Chinesesocial administration. Strengthen and make innovations in social administration is aimportant subject. Microblog has subverted the generation and dissemination mode ofinformation, changed the dominant status of traditional media. Microblog has alsodeveloped into a new form of media, an important information platform, publicopinion field and part of the civil society. Microblog have a positive effect onpeople’s life. Microblog is an opportunity, and a challenge. It can improve theinfluence, image and credibility of government when government using microblog toserve their people. If the government ignore the construction of microblog, microblogcan easily become a platform which full of rumor and untrusted information, and itcan also endanger social security.When microblog appears, government having used it to handle public affairs andto make government affairs microblog as a important part of innovation of socialadministration. After three years of development, government affairs microblog hasbecame a government information management, anti-corruption, public opinion,social emergency, government affairs platform. Microblog has become a importantpart of government, and government affairs microblog acquire great success. On theother hand, there are still a lot of questions and challenges during the construction ofgovernment affairs microblog, that include, government organizations and officialsdon’t think highly of microblog,they don’t know microblog, lack of informationsecurity awareness, don’t konw how to operate microblog, and it is not timely toresponse public opinion, and the government affairs is unbalanced in the distribution,there are still lack of assurance on the laws and regulations.In such a situation, party and government agencies should attach importance togovernment affairs microblog construction on strategy, strengthen informationsecurity construction, formulate operation management mechanism, response publicopinion timely, and strengthen the system of microblog. The government should alsoclose the relationship between the government and the people strengthencommunication with the people, gather public opinion and condition of the people,solve the livelihood problems. To make the microblog to be the new platform of social service.