Cooperation Communication And Cultivation:the Research On Community Newspaper Participating In Community Governance

Along with the deepening of social reform, the social structure has been consta ntly adjusted. Community will become a major field where members of the communi ty can resolve interest demands and contradictions encountered in social life, and co mmunity system will be the main way of life. As the main community media of today’ s China, community newspaper involved in community governance can effectively pl ay an unique function in the communication and culture cultivation aspects, and play an important role to help grassroots government construct their image, to provide p ublic opinion feedback mechanism to grassroots community residents, to strengthen community cultural construction and to bring up community awareness. Look at the role and path of community newspaper both are the need to explore community me dia development and the need to promote social management innovation. This essa y is trying to explore the role and path of a community newspaper how to participate in community governance, based on the case of Hefei Evening News community ne wspaper.The first chapter of this essay analyzes the background of how community news paper participate in community governance. The second chapter starting from the ex ploration of community newspaper in China, analyzes the development of communi ty newspaper. Community newspaper has been in China for fourteen years. In the de velopment of community newspaper, there has been types of operation mode, and t he evolution of these operating modes could be regarded as the internal power of w hy community newspaper participate in community governance.The third chapter to the fifth chapter combines the Hefei Evening News commu nity newspaper business model and ideas to explore the role and path of how comm unity newspaper participate in community governance. In my opinion, in the process of community participation in community governance in newspaper, there are three functions need to be clear:collaborat, communicat and breed. As a collaborator, co mmunity newspaper need help grassroots government to promote grassroots work, to provide image construction platform. When faces social problems in the grassroot s work, community newspaper need to play a guiding function to ensure the grassro ots social work.As a community media, Community newspaper connect grassroots g overnment and the public. Community newspaper need to release the grassroots go vernment information and provide the policy interpretation to the residents timely. And community newspaper should become a feedback platform of residents to help building the community feedback mechanism. That is both let the residents feedback delivered to the primary government and let the society to know the opinion of the residents. When facing the community governance, community newspaper need to be a breeder, and provide foster platform. Community newspaper need to cultivate r esidents the awareness of participation and community, cultivate the community c ulture and then achieve community recognition on the basis of culture cultivation.Present community newspaper’s development is influenced by market factors,s o that the social influence of it can not play out. It is also because of the limits of ope rational thinking. Community newspaper in the future can not be a news media only, it need to be a platform, that is a communication and negotiation platform, a comm unity culture cultivation platform and a community service platform. By providing all of this service, community newspaper can accumulate social capital and seek new pr ofit space. This method could be a kind of exploration of community newspaper impl ement the media publicity.