A Study On Government Affairs Micro-blog Based On The Perspective Of The Government Trust

Advent of micro-blog has led a explosion of original content of large number of users, it arouses the enthusiasm of citizens’ participation in political, and the effect of network political was highlighted. The government affairs micro-blog is a form of micro-blog, they are accounts launched by the Chinese government departments or individuals. It includes institution micro-blog and government officials micro-blog. Communication functions of the government affairs micro-blog made the government and the public "face to face", expansed the political spaces and enriched the forms of political participation unprecedentedly. It was a factor influencing the political orders and promoting the political changes. It played a good role of bridge between the government and the public. The government must be established government credit to win the public trust. The important imission of the government is to build a trust between the government and the public with information innovation. We can realize the communication and equal dialogue only by establishing mutual trust mechanism. In the face of the existing distrust, the governments need to strengthen communication, actively expand information channels for listening to the public’s voices. And actively improve the level of scientific social management, eliminate the mistrust step by step, to build mutual trust between the government and the public through the government affairs micro-blog.This paper researched the relationship of the government affairs micro-blog and the government trust, the situation and existing problems in the process of the affairs micro-blog build the government trust, and explored the cornerstone, concept, management and communication model from the perspective of trust in government, with a hope of effective use of the media by the government, promoting the rational expression of views of citizens, to build a better trust relationship between the public and the government. The introduction section describes the backgrounds of topic, reasons, purposes, significances, methods of this research, and reviews the related documentation.First, the paper defined the concept of the government affairs micro-blog and the government trust, analyzed the features and the functions of government affairs micro-blog, the political trust and the value of the government trust, combed the relationship of the government affairs micro-blog and the government trust on the basis of it,thought that the government affairs micro-blog achieves interaction of the government trust relationships, and promotes the trust between government and the public;Second, the paper showed status of Chinese government affairs micro-blog building government trust based on the development stage of it and the classic cases of the platforms of Sina and Tencent, then conducted a questionnaire survey and data analysis to the government trust of government affairs micro-blog of Hubei province, found that people’s attention and trust to government information have improved after use micro-blog, and people’ behavior of use the micro-blog and the government microblogging circumstances further explore significant influences to the government trust;Then it analyzed the problems of the government affairs micro-blog building government trust. First, there are some problems from government affairs micro-blog own, including uneven development, immaturity of practical application and risk factors. Second, the building of government trust has changed in traditional information dissemination system of government, influenced by new media platforms, and the new mechanism of has not yet been fully established. Third, it will to seek the reasons of problems in the processes of fostering and generating of government trust from the external environment. We found that political risk of micro-blog increased responsibility of overnment affairs micro-blog, but it is weak from the concepts, technology, mechanisms, communication skills, marketing and other aspects;At last, the paper from the global emergence of government trust deficit, based on the perspective of government trust, put forward how to develop government affairs micro-blog, put forward it is an effective way to build the government trust. Through other countries’ management experience for reference, on the basis of the mass line and the open government for the idea, put forward specific development path, mainly discussed from methods of communication, information disclosure, management mechanism and the microblogging marketing.The competition is fierce in new media platforms, the rise of micro-letters began to appear strong competitiveness. If the microblogging platform does not continue to innovate and solve a variety of problems, it will inevitably affect the development of government affairs micro-blog. Of course, the main role is government, the energy and the use of government affairs micro-blog is decided by the action with the Party and the government.