Study On The Strategic Diagnosis For The Materials Department Of Rizhao Highway Administration Bureau

In the asphalt market in Shandong Province, Highway administration bureau of cities successfully dominate the market. Nowadays the materials department of Rizhao Highway administration bureau rely on self-institutional advantages has become the leader in the market, however the existing problems retard the company development. This paper argues that the most prominent issues is strategic management. Nowadays state-owned institutions is gradually reform into business enterprises, if the materials department want to sizes the opportunities, sustained rapid and sound development, must adjust the strategy in an all-round manner and perfecting market mechanism, depend on regional advantage achieve the goals of "sustainable" "energy conservation".The main issue to be studied in this paper is to analyze the strategy of materials department of Rizhao Highway administration bureau. Firstly introduces the relevant theories of strategic and tools, mainly analyses the four tools; Secondly through realize the company current development situation, we analyze company’s exotic environment factors include the macro-environment and industry competition with PEST model and Porter "Five Forces Model" to clear its opportunities and threats. Then analyze the internal environment through the Porter’s Value Chain Model to find the enterprise’ main advantage and weakness. Next the essay applies SWOT Matrix to put forward four strategic. Finally, after clear the target market and positioning, we define the short-term and long-term strategic objective and planning according with the current development situation. Then draw some measures to ensure that the materials department can sustain and healthy development in the revolution of public institution.