The Research Of Constructing The Public Credibility Of Local Government Under The Internet Public Opinion’s Environment

Since the twenty-first Century, with the development and popularization of the Internet in China, our society has entered the era of internet public opinion. Due to the Internet’s convenient, rapid, covert and low-cost, it has become an important channel for our citizens to participate in social issues and local management. With the enthusiastic combination of the Internet society and the users, the network public opinion like a mighty storm has been instantly formed, penetrating into the country’s political, economic, cultural, social and other aspects, which has become a powerful force in our society cannot be ignored. The ability of the local government’s response to the Internet public opinion is vital to their own credibility to a large extent, which is the basis and guarantee of all local government behavior and action, and the local government can do nothing without it. In turn, the local government’s improper or omission will endanger their credibility, increasing the confrontation between the officials and the people and making the credibility of the government in a vicious circle. With the times progressing, the people’s demands for local government are improving. Only the local government speak honesty, courage to play, do well enough, and serve the people wholeheartedly, can they get people’s understanding, trust and support and don’t make their credibility easily caught among public opinion siege in the network of public opinion and public opinion crisis.At present, the China’s social background, including the reform of economic system, the profound changes in social structure, adjustment of the pattern of interests and changes in ideas, will produce the corresponding social consciousness. As a part of social public opinion, the network public opinion, to a large extent, is a reflection of all kinds of practical problems of a country and social development process. Confronted with a variety of the collision of values, ideas and interests which the current period of China’s social transformation brings, the local government must adhere to the economic construction as the center and the transformation of government functions as the basis, to improve the government’s social management and public service level, so as to encourage and support for third party or generations and the public participate in the autonomous organization, as much as possible to avoid the real crisis to the virtual society, and thus lead to the crisis of trust in government. Of course, under the network public opinion’s environment, only the local government strengthen the awareness and grasp of the Internet public opinion and the law of the dissemination of public opinion, and comply with the requirements of network public opinion to construct the government ruled by law, service-oriented government, transparent government and responsible government, can they improve the ability to deal with the crisis of normal public opinion.This article adheres to the combination of theory and reality through case analysis and literature research methods, selecting the just happened "Ping du incident" as an example, proposing the question, analysis question though empirical analysis and exploration, and combined with the case, putting forward to suggestions for the whole article to layout it. The author insists on the perspective of the Chinese of the Marx doctrine, applying the knowledge of Journalism and communication, public management and Political Science related, through the definition of the network public opinion and the credibility of the local government and other relevant concepts and relations between them, reviewing and anglicizing the "Ping du incident" case, and putting forward to the urgency of constructing the local government’s credibility, in order to analysis the path and enhance the credibility of the local government.