Research Government Crisis Public Relations Strategy In Emergencies

Like Weather, one’s fortune may change by the evening. In the21st century, All kinds of emergencies occur frequently in our country, the state and society caused huge losses, but also led to public concern about the government crisis public relations.In recent years, China has gradually introduced a series of emergency handling laws and regulations, August30,2007, the Standing Committee of the Tenth National People’s Congress, People’s Republic of China twenty-ninth meeting through the "People’s Republic of China conflict Fat Response Law,"provides a legal guarantee for emergency treatment.Government crisis theory is developed from western countries, In our country there is no long development, The theoretical basis of our government crisis PR is not very deep, crisis PR level are to be improved, in order to properly handle emergencies, create a good image of the government, Enhance the international influence of our government, It is necessary strengthen our government crisis PR Research.Emergencies are sudden accident, you need to be more concentrated in a short time to deal with a lot of resources on people’s production and life, social order and national security posed a greater threat to the event, with the accidental, catastrophic, concurrency and sustained four characteristics. If improperly handled emergencies, the public tends to lead to a crisis in the emergency process, Accurately grasp the characteristics of unexpected events, follow the important principles of government crisis public relations, crisis public relations master some skills are necessary.Currently, the ability of our government crisis is not strong, the main manifestations are:Government reflects the speed is slow, slow action is less, responsiveness is poor; government spokesman quality needs to be improved and so on.U.S. and Japanese government crisis public relations performance of our government is a great help. To improve the ability of our government’s public relations crisis, crisis PR government must focus on cultivating awareness, establish and improve the government spokesman system, improve the information disclosure system and the strengthening of public opinion to guide the government.