Research Based Upon Goverment Wechat's Spread Stradegy Which Is Under "5W" Mode "Shanghai Release" For Instance

As the rising and rapid development of Wechat, it becomes a brand new platform of government to release information. Government gradually pay more attention to Wechat than before and also demand departments at all levels to publish information by try to use Wechat in time.Government Wechat started from 2013 and developed swfitly. It not only just change the way that the public get and relaase information, but also has its own features. For example, precise coverage?one-to-one spread?personalized deep communication etc., which make Government Wechat plays an important role in inforamtion releasing?people's livelihood service?internet politics and other areas. "Shanghai Release",which get a high rank among lots of Government Wechat accounts by its high quality content service and administration service, is warmly welcomed by the public.This article is based upon Harold Lasswell's"5W" mode theroy and will emphatically analyze the spread contents and spread effect of "Shanghai Release" to conclude the merits and weaknesses of its spread strategy, which might provide some references to Government Wechat.This article can be divided into three parts. The first part is an explanation of related concepts, including Wechat?Government Wechat?what is "5W" and how it developed. The second part will put stress on analyzing the content and effect of "5W" mode, by which to discuss"Shanghai Release"'s spread strategy. The third part is based upon the research of the second part. Then it will conclude the advantages and disadvantages of "Shanghai Release"'s spread strategy and give advice and suggestions to the weaknesses.