The Comparative Analysis Between Government Affairs Weibo And Government Affairs Wechat In The Emergencies

With the development and popularization of mobile terminals and the Internet in recent years, some network events emerge in large numbers, traditional media continue to following up. It becomes a new emergency, the government feels a huge pressure, the government’s image been seriously challenged. From 2010 to 2011,the rapid development of Weibo and Wechat is very fast, new media has penetrated into people’s life, and gradually become an important platform for the two government information release, especially after the some emergency happens, government Weibo and Wechat become more and more important.It starts from the five basic elements of the Communication and centres on the cha racteristic of Government Affairs Weibo and Government Affairs Wechat in the emerg encies, also the advantage and the way for the government to use it: First, in the introduction, we describe the background, purpose and significance on this article, the main research methods, the overall research ideas, innovations and related research status at home and abroad.Second, an overview of the incident, the definition of government Weibo and Wechat classification, characteristics and development status, an overview of the basic features of particular government Weibo and Wechat.On the other hand, starting from emergency cases, by the method of content analysis were presented and the Chief Administrative Weibo and Wechat propagation characteristics in emergencies, respond to clearly see both.Then, respectively, with the Chief Administrative Weibo and Wechat propagation model analysis, combined with text analysis in the previous section, starting from the five elements of the communication process, for emergencies and chief administrative microblogging micro letter were compared analysis, found that two different features and functioning characteristics are summarized how to better use the two platforms to provide a basis for qualitative analysis. Finally, according to the previous comparative analysis for specific environmental emergencies, and some suggestions for how the government and the chief administrative Weibo and Wechat two platforms.