Research On Influencing Factors Of Government Microblogging’s Effective Conmmunication On Construction Of Government Public Relations

Government microblogging, referring to the Chinese government launched the official microblogging account. Broadly speaking, through the use of media,the government microblogging publishing information,promotion and publicity,and guiding public opinions to contact the people.Thus, it builds the government’s image,enhances ability to govern and self-image approach,in other words,the government,through the microblogging platform to expand the government’s public relations. Government microblogging public relations have been implemented as one way of constructing the government,along with the rise of the current new media, microblogging, this new media than ever before as a medium of communication is more able to narrow the distance between people.As a government public relations platform, it changes the mode of transmission,may directly affect the characterization of the government itself and affect the public’s impression of the government.Through various means of effective communication and dissemination,the government maintains positive interaction with the community,in order to gain public understanding,and then conduct follow-up work to support their publicity. The government also uses such methods to establish a good image of the government itself in the public. On this basis,the government launched a public relations including how to position itself in the eyes of the public,build good relationship between the government and the people,and establish a good image in public.How the government’s public relations constructs through government microblogging’s dissemination activities, and how the impact of government microblogging factors establishes in the government’s public relations,this paper attempts to launch research of Chengdu Fabu to explore and explain these issues. Through various government microblogging analysis, factors likely to make assumptions,conduct research through the Chengdu Fabu’s users,and finally come to an conclusion.The conclusion of this paper should finally based on the analysis and data of the questionnaire and the theories. Through the analysis of each data and comparing,the conclusion will be build. And the government microblogging Chengdu Fabu should be explored as an example of government public relations building through governmentmicroblogging, and how government works with microblogging to build public relations.This paper is planning to use methods of analyzing and surveying questionnaires. Through the government microblogging Chengdu Fabu, hypotheses should be proved, and the conclusion should be established based on thinking and suggestions.