The Challenges And Coping Strategies Faced By The Government's Credibility In The New Media Environment

In the construction of modern civilization,our government for the construction of a harmonious society,and vigorously promote the social masses to communicate with each other.In this situation,China's new media platform came into being.In the new media environment,the government as a special organization,its words and deeds are further presented to the public.People can microblogging,WeChat and other new media and more software,anytime,anywhere to get the information you want to browse,you can release their views on social phenomena,coupled with the rapid spread of new media can be quickly in a short period of time the rapid formation of the scale.Therefore,the Government in the new media environment,make any action or make any remarks when a little careless,it may cause the public to reflect the various adverse psychological,the credibility of the government and the authority of a greater question,this serious Affecting the government's macro-control efforts.The paper first clarifies the definition of government credibility in the new media era,including the definition of the new media and the credibility of the government,the credibility of the government and the theoretical basis of the government's communication management.Secondly,discusses the influence of new media on the credibility of the government,including the positive impact of new media on the credibility of the government and the negative effect of positive impact on the performance of the critical function of supervision highlights,stimulate public participation in political decision-making,improve aspects of a negative impact on the increase of public crisis and the difficulty of maintaining greatly enhance credibility,public opinion control the difficulty of government promotion,the media response to the attitude and speed etc..Thirdly,it analyzes the problems of government credibility in the new media era,including two aspects of the decline of trust and the decline of satisfaction.Fourth,analysis of the credibility of the government under the new media era is the cause of the problem,the government itself is put forward,mainly lies in the government's ruling idea transformation lag,lack of timeliness of disclosure of government information,leading to public questioning of the credibility of the government official corruption frequently seriously damages the image of the government,the government use of new media technology is not mature enough some problems and new media network and public network political literacy and other reasons.Finally,this article on the new media era to enhance the credibility of the government and puts forward some countermeasures and suggestions in the following aspects: first,the government should follow the development of the times to strengthen the self construction of the specific measures,including updating the ruling conception of the government,change from passive response to active transformation,to promote the network public opinion control,perfecting government officials accountability mechanism,perfect power supervise and restrict the use of new media tools to improve government service ability to winnew media open government information;second,strengthening the new media platform to guide the network of legal constraints and moral self-discipline,including strengthening the monitoring and management of state departments of new media and new media moral self;third,to raise public network political literacy,the specific measures include improving the recognition of Internet users with the ability to analyze and to help users to realize the importance of centrifugal politics.