Research On Cultural Communication Ways In China’s Public Diplomacy

‘Peace and Development’ has come into the theme of the current era. The competition among all nations has transformed from direct competition on ‘hard powers’ of political, economical and military strength to ’soft powers’ taking comprehensive national power as the core. To conduct cultural transmission through the public diplomacy platform has become an important way to improve the ‘soft powers’ of a nation. The selection and usage of way for transmission play an important role in performance of public diplomacy. The arrival of the new media age provides a more diversified selection to transmission and constructively new challenge to public diplomacy. Therefore, it is very important to make research on China’s cultural transmission in China’s public diplomacy, which will definitely improve China’s soft powers, eventually forming a new international image and status.This paper takes the cultural transmission in China’ public diplomacy as research subject based on relevant theories of International Relations and Communications, making analysis on statistical materials and relevant qualitative data, observing and acknowledging the developmental status of the cultural transmission in China’s public diplomacy. In this paper, the author takes first from the category theory on transmission ways in modern public diplomacy theory and communication as the framework to analyze the interpersonal communication, the organizational transmission and mass transmission existing in China’s public diplomacy, and realize the problems existing in the above-mentioned transmission ways, and make relevant analysis from the external and internal causes of the said problems by using the principle of inside and outside dialectical method in Dialectical Materialism. The external causes include the relative weak economical foundation of China, the contradiction on cultural values with western countries and the present transformation status of China’s own culture; the internal causes include the weaker construction of non-governmental organizations in China, the insufficient attention on interpersonal transmission, the incomplete system construction and science and technology management. Taking these in mind, a propose to solve these problems from internal and external aspects has been brought forward, focusing on not only a targeted reasonable way of transmission, enhancing attention on cross-cultural translation works and speeding up independent cultural transmission, but also strengthening construction of non-governmental organizations based on making statistical analysis of China’s cultural transmission in public diplomacy from the height of national strategy and fully implementation of the ‘Mass Line’, building national public diplomacy quality fostering and training system, and perfecting suggestions on litigation supervisory management and systems.This paper takes some innovation ways to make systematical management of all current transmission ways in Chin’s public diplomacy, attempts to analyze and solve all existing problems and discover causes and considerable solutions by using relevant methodologies in Marxism, representing an attempt to solve a concrete problem in international relationships by using theories in Marxism with the hope to expand research and practical ways for China’s public diplomacy and cultural transmission.