The Comparison Of Media Communication Methods And The Specific Application In Police Public Relations

In the public relations actions, diffuseness is the bridge that connects organizations with the public. It is the bidirectional activities that social organizations, using various media, communicate information or view systematically with public. In the process of operation, the organizations inevitably face different kinds of public groups. They need to try for the related public groups’ understanding and favor, and to build consensus, and to win the public support. So they need to use different spreading ways of communication. As a member of our society, the police needs outside recognized too. After defined the basic concept, we fined that the public relations is rests on the diffuseness. So the research of the spreading ways has become the focus of the police public relations. Information must be attached to a particular carrier. It can’t display itself independently. The material carrier of information is the medium. In the modern spreading ways, the dominated transmission way is printing, electronic and new media. Therefore, only when the three transmission characteristics are grasped effectively, can do the most effective police public relations work.