Research On Police-Media Relations In The Background Of New Media

With the emergence of new media platforms represented by "three micro and one end",police-media relations in the new media era are facing some new problems and challenges which are different from the previous traditional media era.As a large number of negative police-related public opinions have been exposed through new media platforms,such as the incident of reversing the abuse of primary school students in Guangdong in 2020,the case of women falling into the water in Wangjiang Anhui and other police-related incidents,the relationship between police media and police-civil The organization and construction of a harmonious police-media relationship has had a negative impact.This article adopts qualitative analysis method,literature review method and case analysis method and other research methods.It takes the police-related incidents in the new media public opinion field from 2020 to 2021 as case materials,the current situation of police-media relations construction in the context of new media at home and abroad is analyzed.At the same time,it analyzes the basic state of police-media relations in the context of new media based on relevant theories such as communication,and analyzes the structural changes of police-media relations in the context of new media according to the characteristics of topic reporting in the new media era,and then analyzes the new media relationship from the perspective of topic reporting.The police-media relationship in the context of the media defines four theoretical models of "independence,conflict,cooperation and assimilation".In addition,the study found and proposed that there are police-media relations in the context of new media.Some law enforcement entities of the public security organs have low media literacy,one-way control of police information and the lack of timely disclosure,lack of effective communication with new media,and cultural propaganda on work content.It is equivalent to the establishment of policemedia relations and new media’s anomie and distorted reports causing adverse consequences.At the same time,combined with the characteristics of topic reporting in the new media era,the analysis of the changes in police-media relations from cooperation to conflict is mainly due to: changes in the external macro governance environment,such as the macro governance requirements for open government information;public security police media literacy in the new media era Weakened and need to be improved;the dissemination of police information is gradually independent,and the two sides of the police media compete for information and control intensified;the interest orientation and irregularity of new media police-related information reports.The study believes that the police-media relationship should be improved in the following aspects under the background of new media: First,reconstruct the communication concept of the police organization and improve the media literacy of law enforcement subjects;Second,unblock the police media communication mechanism and improve the police information disclosure system;Third,strengthen The guidance of new media public opinion,to win key minority opinion leaders;The fourth is to adhere to the principle of truthfulness of news reports,and to strengthen the professional education of media personnel;The fifth is to establish a news and public opinion supervision system and construct a scientific governance and supervision system.