Research On Online Consumer Personal Information Protection

With the development of information technology, people enter the information age gradually. While we enjoy the convenience of shopping brought by scinence and technology, personal information of online consumers have also suffered an unprecedented threat. As a scholar put it, private information gathering was born with the society, perhaps it is not the oldest vocation, but one of the oldest habit.It happens occasionally that the private information of online consumers have been gathered illegally and tampered, so that the private life of these consumers suffered a lot. Consumers are faced with not only threat of network assets, but also physical threat,which is bad for development of market economy obviously. It isn’t formed a special legal protection and effective system,for imperfect legal system. In practice, When online personal information of consumers have suffered damage,they can’t take effective way to defend their rights by themselves.We can not work out the law of protection of personal information immediately, but we can suggest e-commercer provide effective protection by their efforts.We can’t demand government to work out the law of online consumers personal information protection immediately,and e-commercer bear burden of proof.It can increase illegal costs by clearing the civil liability of the offender.But we can not ignore the special of the network environment, information have fully equipped with a commercial value, but also has the circulation of exchange value, we must be take full account of additional economic value.