On The Sidelines And Participation

Under the impact of the Internet wave, the traditional media market structure is undergoing a variety of subversion. The development of community newspaper has a variety of inevitable trend, but in China, to develop the market and to meet the needs of readers of the community newspaper is not an easy task. The difficulties it faces may surpass the Newspapermen’s expectation and imagination.The foreign peer’s experience and data have once given us great confidence. In the United States, for example, the community newspaper’s profit is much higher than the mainstream newspapers. In view of this, we really want to develop the community newspapers to "self saving". However, up to now, many Journalist just completely in the "spectator" angle to learn the community and the community newspaper, they really ignore the community newspaper’s soil for growth. The successful experience of American community newspapers is based on the basis of a mature "community" concept that we have not haven; and because of the ambiguity of the concept of "community",the development of the community newspaper will face many unprecedented difficulties in china.