Political Mobilization Of Opinion Leaders In Network Space

Network political mobilization is a link of network political participation, also is the change and extension of traditional political mobilization in the online world. As a new way of mobilization,it is a typical form for network political mobilization to mobilize from bottom to top. Also,as the principal part of political mobilization, the network opinion leaders also presents such outstanding characteristics extension and elitism coexist; strong aggregation and feeble interactivity of the link force symbioses;the influence are imbalanced and unsustainable;and so on. While as to the Process and the behavior of the network political mobilization, it is in accordance with a certain behavior logic of opinion leaders.Meanwhile, the network opinion leaders play important roles in the process of network political mobilization,such as promoting,persuading, organizing and participating.With the guidance of this behavior logic,network political mobilization can play certain positive role in promoting the democratic politics, but also can produce negative effect which may be out of the public’s expectation, such as indifference with polities,anti-intellectualism,speaking rights manipulated collective irrationality,under the influence of some subjective and objective factors.Thus the positive significance of network political mobilization can be digested. Therefore, constructing the positive significance of network political mobilization, and bringing the network political mobilization into the democratic political culture orbit should be considered primarily.Not only does the government need to keep the right track of the "strictness" and "freedom", actively explore diverse interactive work, but also network opinion leaders need to do "self-supervision" and "self-discipline",to be committed to improve the level of their political participation.