Research On The Formation And Guidance Strategy Of Opinion Leaders In Network Virtual Space

At present,with the development of network technology,network virtual space has become an important place for public opinion.In the network virtual space,everyone has a microphone in front of the microphone with the express opinions,suggestions,demands and emotions.Under the background,the network virtual space of opinion leaders to rise rapidly,becomes a key node in the network of public opinion,plays an important role in the emergency network,and has a great impact on the behavior of internet users.Let the government public administration facing a hitherto unknown challenge and opportunity.In this context,the formation and guiding strategy researching on network virtual space of opinion leaders,guiding the opinion leaders,enhancing the public management level and efficiency,stabling social order,is important significance.By means of literature analysis,case analysis and induction,this paper makes a deep discussion on the connotation,characteristics,value orientation,classification,identification and guidance of the opinion leaders in the cyberspace.The main conclusions are as follows:First,the background of virtual space in the network of opinion leaders is formed mainly relying on the Chinese of social transformation,the material carrier and personal internal needs of the dynamic mechanism of technology under development.The sources of power according to the standard,the network virtual space is divided into the identity of opinion leaders,professional,charismatic and topic type virtual space in the network opinion leaders.The dimension of energy from the dimension of life,technology,dimension and emotional dimension identify the dimension construction of virtual space in the network of opinion leaders.Third,from the introduction of multiple participation main body,improve the legal and regulatory system,innovative communication mechanism and the establishment of the four aspects of sound development mechanism;optimize the network virtual space of opinion leaders' guide.