Problem And Countermeasure Of Rights Protection Of Financial Consumer In The County

Finance is the core of modern economic development, financial consumer, as the object of direct financial services, plays an important role in the development. Financial consumer, which achieved financial industry’s basic coverage between counties included rural areas, played an integral role in China county’s financial resource allocation process. However, for a long time, deficiency of protection of the county financial consumer seriously affected the quality of the regional financial market, which were detrimental to science, sustainable development of regional financial. Study on relationship between financial development and financial consumer’s rights protection, for protecting financial consumer’s rights and promoting healthy development of the financial market in the county, was of importance.This paper against the background of situation that, financial consumption infringement behavior has caused social much social attention, county financial consumer’s rights protection faced market failures, monitor ineffectiveness and other problems. Based on no definition of a recognized authority on the financial consumer, this paper took the concepts of China’s urban and rural dual structure and ordinary consumer, proposed the concept of financial consumer and the county’s financial consumer’s rights, also, analysed the practical significance of the concept of financial consumer. Followed the guidance of information asymmetry, natural monopolies, and government failure theory, through the financial consumer survey of Dingbian County, Shaanxi Province, this thesis amplified common infringement of county finance consumption and the causes of that. This paper listed the coercive bind sale of financial products, bank charging, information disclosure and other aspects of the infringement situation, then analysed the characteristics of county financial consumption according to the results of the questionnaire. This thesis described the county financial difficulties that consumer protection had faced in four aspects, law, financial supervision, financial markets and financial information. This paper illustrated causes from five aspects, legal system, regulatory mechanism, financial regulation, financial institution and financial consumer. Through the analysis of developed countries such as USA, UK and Japan’s financial consumer protection laws, institution and financial education and other aspects of mature experience, I thought that legislating financial consumers protection separately, establishing independent specialized protection agencies, financial consuming education, and third party financial dispute-settlement body were effective measures to maintain financial market stability. Thus this paper proposed following policy recommendations to protect county financial consumer’s rights, constructing financial consumer protection systems, constructing financial consumer protection system, improving financial consumer protection education, strengthening protection of county financial consumer rights, promoting inclusive financial development, reinforce the county financial consumer protection foundation and so on.