The Legal Regulation Of The Wechat Market

Wechat business as a new form of electronic commerce. In recent years, showing a diffusion type development, because of its convenience and low prices of products, development has been the powerful user group, in a certain extent of e-commerce model to a larger role in promoting, the traditional industry produced a great impact, but at the same time also accompanied by many problems.First, from the wechat business meanings, wechat business development, e-commerce model studies wechat business characteristics and wechat business market legal system construction of the status quo, although the wechat business has developed to the peak, but the derivative of the meaning in the academic circles and there is no unified qualitative, want to know the definition in other concepts are fuzzy. In the first part of this paper intends to from a macro grasp derivative market at present, the development of the status quo, analysis and derivative market legal system construction at present, the research and analysis derivative as a new form of electronic commerce, the in mode power supplier own characteristics.Secondly, to explore the problems existing in the derivative market legal system construction, from the aspects of legislation, law enforcement and regulatory and compliance and self-discipline, respectively from the different angle to analyze derivative market development to the present, there are some problems, such as gaps in legislation, law enforcement main body is not clear, law enforcement difficulty coefficient larger and in law provide service platform, Tencent is the responsibility, wechat business individual behavior is serious influence to get along with friends and from the social and legal factors analysis reasons for these problems.At the end of this paper, in combination of the existing problems and the analysis of the cause of the problem, explore the wechat business market and legal system improvement measures, how to in order to solve the problem in order to build a more institutionalized micro business environment.According to the results of this paper and of wechat business market legal system construction of development put forward some suggestions, in order to build healthier derivative market, protect consumers’ legitimate rights and interests and improve derivative of its competition ability.