Research On Jinjiang Government’s Management Of The Network Public Opinion

At the Internet Age where information technology is achieving rapid growth, an increasing number of people tend to express their appeals through network platforms. In this situation, network public opinions came into existence and start to make an increasingly influential presence. With profound effects on people’s study, work and life, network public opinions now have become a thorny issue in terms of government management, bringing many challenges to the Communist Party as well as to the government. Dissimilar to public opinions transmitted by traditional media, network public opinions are characteristic of secrecy, immediacy, diversity, and many other significant features, which have both positive and negative effects. Therefore, it has become a crucial topic for local governments to effectively manage network public opinions and make adequate use of this “double-edged sword”.As one of the top 100 counties in China, Jinjiang is ranked around the 5th place to the 7th place nationwide all the year round in terms of economic strength. Jinjiang now stays at a period of economic and social transformation, where various social conflicts become intense. Besides, its government management system is not mature enough, and issues relating to network public opinions rise frequently. All these are testing the management proficiency of the local government, and it has become an imminent necessity to build a reasonable management mode. In combination with literature research and case study, this thesis works out the characteristics and management status of network public opinions by Jinjiang government, and further analyzes existing problems and related causes. At the same time, with a reference to domestic experience in government’s management of network public opinions, the thesis proposes reasonable measures and suggestions to optimize the network public opinion management in Jinjiang.At present, studies concerning local governments’ management of network public opinions pay more attentions on cases of prefecture-level or above cities, while few cases are concerned with cities at or below county-level. By studying Jinjiang government’s management of network public opinions, this thesis provides policymakers in Jinjiang with relatively scientific and reasonable advice over the management of network public opinions, and meanwhile presents a new sample for the theoretical study of local government’s management of network public opinions in China.