The Research Of College Students’ Public Moral Education Effectiveness At Period Of Social Transition

China is currently in a society in transition, reform and development has broughtchanges in the moral, the establishment of the market economy system, a plannedeconomy to a market economy, is the most profound social change in contemporaryChina. China’s rapid economic development, it also brings some negative effects, thecomplexity of social thought, diversification have a profound impact on the community.With the gradual deepening of social change, the traditional morality education studentshas been challenged, in a pluralistic background, this situation will gradually deepen.Morality refers to people in social interaction and public life should observestandards of conduct, maintaining social relations between members of the most basicsocial order, to ensure social harmony and stability of the minimum requirements ofmorality. Morality education under national quality education is every citizen shouldlearn the basic content. College students are important builders of the new era, and theirwords and deeds represent a group of highly qualified quality. But in real life, somestudents not only did not play an exemplary and leading role, there is also damage to thebehavior of social morality, morality education for college students poses a challenge.Firstly, Use a literature study on morality and morality education students to study.Secondly, Northwest University, the Xi’an University of Architecture University ofScience and Technology, Shaanxi University of Science and Technology, Xi’anPolytechnic University four universities students, teachers, janitors survey throughquestionnaires. Objective analysis of the current students of public moral education, thestatus of implementation of the social transformation of university student public moraleducation as a whole is good, but there are some problems. Including: do not attachimportance to social morality education, moral apathy, moral standards decline, lack ofpublic environmental awareness, lack of responsibility and so on. Again, the analysis of the problems in college morality education causes. Students found morality educationproblem is caused by many, that the negative effects of the social environment, but alsomoral education and family education mistakes, while the lack of students themselvesare also important causes. Finally, based on the above analysis put forwardcountermeasures to improve college morality education, mainly through strengtheningsocial morality education, improve social morality-building mechanism, improve socialmorality education model, optimizing social ethics and the environment.