Research On The Main Affecting Factors Of College Students’ Innovation And Entrepreneurial Ability Based On TRIZ Theory

In an age of information and knowledge are in rapid development, construction of aninnovative country is the guarantee of our country’s technological prowess. The innovativeand entrepreneurial talents are the foundation of constructing an innovative country, soimproving and attaching great importance to college students’ innovation and entrepreneurialability is the objective requirement of constructing an innovative country and the new task ofthe era have entrusted to universities. The leading factor of TRIZ theory is to resolve thecontradiction and provide many aspects and angles to solve the innovation problem. TRIZtheory plays an important guiding role in the cultivation of college students’ innovation andentrepreneurial ability. The purpose of this paper is using TRIZ analysis methods to analyzethe current problems existing in the innovation of entrepreneurship education of universityand put forward some assumptions to do the empirical analysis. In the end it puts forward thecorresponding countermeasure and the suggestion on innovation entrepreneurship educationin our country based on TRIZ theory in order to enhance the innovation and entrepreneurialability of college students.First of all, this research studies the related literature at home and abroad combining–thesubstance-field analysis and conflict analysis of TRIZ to analyze the problem of theinnovation and entrepreneurship education in universities and put forward the followingassumptions: innovative thinking; enterprise consciousness; entrepreneurial motivation;professional knowledge and social knowledge have significant positive impact on innovationand entrepreneurial ability and innovative thinking has significant positive impact onenterprise consciousness and entrepreneurial motivation. Based on the above assumptions itputs forward the conceptual model. Secondly, According to different factors it sets up aresearch questionnaire. Secondly, on the basis of theoretical study, the paper makes thequestionnaire investigation on the students in ten universities in Shaanxi province and usesthe SPSS16.0software to test the reliability and validity of effective questionnaire. Then it uses AMOS17.0software to fit the proposed model and tests the theoretical hypothesis andfinds that innovative thinking does not have directly affects on innovation and entrepreneurialability, but through enterprise consciousness and motivation to impact innovation andentrepreneurial ability. And other factors have significant positive impact on innovation andentrepreneurial ability and the entrepreneurial motivation has the greatest impact. In the end,based on the relationship between the factors and innovation and entrepreneurial ability,introducing TRIZ theory into the innovation and entrepreneurial education in universities andput forward the corresponding countermeasures and suggestions from classroom teaching,practical training and entrepreneurship competition these three aspects.