On The Trustful Marketing Stratege Of Vocational School Enrollment In Quanzhou

Now the vocational education has its good opportunity on development,while the whole society underestimates the value of vocational education.Withtechnology to Quanzhou enrollment in vocational schools, the main highlights inthe multi-information asymmetry problems and excessive dependenceacquaintances network vicious vocational marketing issues, Quanzhouenrollment in vocational schools in crisis. This article marketing to build trust-based management starting in vocational institutions face Quanzhou STEEPenvironment, competitive situation in vocational education, and combinedenrollment in vocational schools in Quanzhou trusted key factor of marketinganalysis, hidden in the vocational school enrollment acquaintance networks trustmarketing behind this new marketing ideas, establish multi-stakeholder invocational schools in inter-organizational trust, dependence and commondevelopment of the formation of long-term interests of the chain. Value invocational schools around trust this product demands, improve the loyalty of thetarget group, the value realized in vocational schools is effectively spread evenmultiply, solve entangled in Quanzhou Enrollment in vocational schools topromote vocational education high values social cognition.In the specific operational implementation, this trust in vocational schools inQuanzhou marketing platform built echelon concept based on the analysis of themechanism proposed in vocational schools in Quanzhou marketing platform tobuild trust," followed by the development, climb the stairs," the echelon designphilosophy, from choosing the "right" initial target audience, then the value ofprecise positioning, announced the intrinsic value of trust driven to create360-degree combat trusted marketing strategy, with the propagation path trustrendered to build word of mouth spread mode multi-stage process, ultimatelytrust multiply effect.In the sample Quanzhou Trade Vocational School’s enrollment trustmarketing strategy implementation, try to use4P marketing strategy combines Quanzhou in vocational schools to build trust echelon marketing platformconcept for specifically addressed. Product strategy to implement the core layer(Vocational Education interest demands), the form of layers (vocational skillsto create and enhance), an additional layer (Graduate Careers sustainabledevelopment) of the product as a whole building, completed vocational trustintrinsic value drivers; to price strategy implementation of low-cost strategy,resulting in fine role model vocational education, highlighting the priority ofcustomer value, customer value exceeded expectations; channel strategy tomesh with enrollment publicity platform to promote the network penetration,promote diversified channels of information transmission channels, to achieveby means of propagation path of trust rendered; combination with promotionalstrategies and implement confidence-building public trust in the spirit of guidingtargeted advertising, word of mouth generated positive interaction, to achievetrust multiply effect, get rid of the vicious killing cooked marketing informationflow.