The Research On The Relationship Between Personality Traits And Entrepreneurial Intention Of Post90s College Students Self-Identity As Regulating Variable

In recent years, the popularity of education increased, The number of graduates increased sharply, Every year is "one of the most difficult job", and employment has become the focus of social problems.Under the limited jobs and structural contradictions, more and more college students founded their own businesses to solve the employment problem of themselves and others. This is the important way to alleviate the pressure of the college students’employment, also support from the state and government. But not all is suitable for starting a business. Post90s College Students in the process of starting businesses,whether their own personality traits affect its starting businesses, personality is a direct impact on entrepreneurial intention or indirectly influenced by other intermediate variables, and whether other variable of its regulatory role, etc. Based on this, this paper takes post90s college students as the research object, discusses the relationship between the personality traits, entrepreneurial self-efficacy, entrepreneurial intention, through the way of empirical study.In this article, taking post90s college students’ personality traits as a starting point, as self-identity, entrepreneurial self-efficacy and entrepreneurial intention for the research content, and a conceptual model is built, in which post90s college students’ personality traits act as independent variables, entrepreneurial self-efficacy and entrepreneurial intention are explained variables, and identity is the moderator. Using SPSS17.0to analysis the questionnaire data. And the results are as follows:(1) Post90s college students’ personality traits and entrepreneurial self-efficacy and entrepreneurial intention are significantly positive correlation; But the three types of personality traits differently influent on entrepreneurial intention, but have no significant difference.(2)Entrepreneurial self-efficacy is a positive function on entrepreneurial intention. People with high entrepreneurial self-efficacy has entrepreneurial high intention.(3)Self-identity has a certain regulation on entrepreneurial self-efficacy and entrepreneurial intention.Self-identity with higher score can enhance entrepreneurial self-efficacy and entrepreneurial intention, but no significantly.Finally, according to the results in this paper, we study work for entrepreneurship education of university and college students entrepreneurial qualities and ability to provide relevant inspiration.