Research On The Impact Of Individual Traits On College Students Entrepreneurial Intention

College students’ entrepreneurship has become a hot topic of policy attention and theory research. It has important practical significance for the study of entrepreneurial intention of university students.On the one hand,many studies have focused on how individual traits of entrepreneur affect the entrepreneurial intention, ignoring the students that have a great potential for entrepreneurial community; on the other hand, due to the limit of academic and social resources,it is difficult for College Students to implement entrepreneurial behavior in college, but it is the key period of brewing entrepreneurial intention, Once the time is right, it may translate into self-employment activities. By studying the relevant literature, we found that most of the existing research that study influence on entrepreneurial intention from the individual characteristics draw some valuable findings. However, the existing research is still can not fully explain the mechanism of the effect of individual characteristics on entrepreneurial intention.Identification of entrepreneurial opportunities is the source of entrepreneurial intention and the individual features of the college students deeply affected the sensitivity of entrepreneurial opportunity recognition. Therefore, This study thinks that should exist between individual traits and entrepreneurial intention to identify entrepreneurial opportunities and explores the mediation mechanism.This paper firstly summarizes the previous research results, on the basis of this problem is put forward.In order to solve these problems, In college students’ individual characteristics is presented in this paper to entrepreneurial opportunity identification, the relationship between entrepreneurial intention mechanism as the main context of the overall model and empirical test, the research results show that individual characteristics have significant positive effects on entrepreneurial intention; entrepreneurial opportunity recognition has a significant positive effect on entrepreneurial intention; at the same time to verify the entrepreneurial opportunity recognition play a mediating effect on College Students’ individual characteristics influence on entrepreneurial intention. The results of this study not only has theoretical significance, but also to a certain extent, clear the futureon college students’ entrepreneurial intention to cultivate emphatically need to pay attention to the problem.It has very important practical significance.In summary, this study do the innovation in the following three aspects:(1) In the past research most directly measure the strength of entrepreneurial intention with individual characteristics, ignored the entrepreneurial opportunity identification of multi-dimensional characteristics, introduction of entrepreneurial opportunity recognition explore the individual traits on entrepreneurial intention influence mechanism;(2) Construction of individual characteristics, entrepreneurship opportunity recognition, theory model of the relationship between the entrepreneurial intention of the three variables, and according to the sample data from the students, the feasibility of using SPSS and AMOS test model;(3)The author introduces the entrepreneurial opportunity recognition into the research model to explore the influencing mechanism of College Students’ entrepreneurial opportunity recognition between individual characteristics and entrepreneurial intention.