SWOT Analysis And Strategy Of Sustainable Development Of Shaolin Kung Fu

Shaolin kung fu is on the shaolin temple in dengfeng, under the buddhist culture,under the influence of zen wisdom, believe in the legendary monks "the king", andthe practice of the martial arts as the main form of expression of traditional culture inChina. Shaolin kung fu is a prestigious factions in the history of our country, it is onthe basis of Chinese traditional culture, and then formed by the fusion foreignBuddhism culture, the progress and innovation process. Through long-termdevelopment and spread, shaolin kung fu has long been famous at home and abroad,become the myth of a household name, but, also have some problems in itsdevelopment process.Based on the sustainable development of shaolin kung fu as the research object,based on the SWOT analysis method, USES the literature material law, questionnaireinvestigation and interview research methods such as investigation and study,in-depth analysis of their own advantages for the sustainable development of shaolinkung fu, its defects, the external opportunity and the challenge or threat.Understanding to the development of shaolin kung fu and survival predicament,macro analysis of the factors for the sustainable development of shaolin kung fu,shaolin kung fu is put forward the strategy of sustainable development, to boost thesustainable development of shaolin kung fu. Shaolin kung fu has long been out ofChina to the world a henan cultural brand, for shaping a good image, henan henanforeign influence the increase of henan awareness, plays an important role in thedevelopment of henan economy level.In this paper, through investigation and study, with reference to some relevantexperts, scholar’s research results, combined with the development of shaolin kung funow, for the sustainable development of shaolin kung fu has carried on the fourdimensions of system analysis, analysis the content as follows:Advantage for the sustainable development of shaolin kung fu:(S) reflected inprofound cultural inside information; Complete combat system; Shaolin spirit shape;Media promotion; Zhengzhou international festival and the traditional shaolin kung fu Wu Shujie held; Shaolin kung fu in school; Performances and exchanges thesaholin martial team give any countries and regions around the world; Thegovernment support; Shaolin kung fu own development environment, the influence ofgeographical location.Weaknesses (W) for the sustainable development of shaolin kung fu fullyembody in: skill protect ignored, commercial phenomenon serious, the relevanttheoretical research lag, lack of high quality the shaolin kung fu.Opportunities for the sustainable development of shaolin kung fu:(0) reflectedin China at the world voice enhanced unceasingly, the informationization, theglobalization process of cultural transmission, protecting the world cultural diversityhas been heavily promoted by the United Nations, the support of the internationalwushu federation, the international cultural exchange is frequent, policy guidance,using legal means to strengthen the protection of shaolin kung fu, shaolin kung fu asthe important content of sports teaching of primary and secondary schools, supportrapid economic development, the overall planning of the shaolin temple tourismscenic spots, tourist sightseeing unusually hot, declared "intangible" of the UnitedNations, held a seminar on academic exchange conference of a shaolin kung fu,,mining, sorting, publishing books in a large amount of shaolin kung fu.Threat for the sustainable development of shaolin kung fu:(T) reflected in thechange of social need has negative influence on the inheritance and development ofshaolin kung fu, shaolin kung fu is affected by the western sports competition pattern,the development of the tertiary industry of dengfeng city dependence on shaolin kungfu, shaolin kung fu a positive image is affected by the martial arts GuanJiao, shaolinkung fu living space tourism is a big blow, infringement of shaolin intangible assets.Advice is: the internationalization of shaolin kung fu, shaolin kung fu to the folk,train and bring up a batch of new operators and communicators shaolin kung fu,shaolin kung fu regularized, the shaolin temple built a high standard of education ofthe international first-class tourist open temple also should pay attention to theinheritance of shaolin kung fu, to set up the new form of inheritance and spread.Study conclusion shows that shaolin kung fu has advantages and disadvantages,opportunities and threats coexist, must pay attention to these characteristics ensure the shaolin kung fu in China this specific development environment, to do Yang,advantage, advantage and opportunity as far as possible to avoid the disadvantages,relying on now society, geared to the needs of the market, so that the shaolin kung fuon the path of sustainable development.