"The Fifth Media" Research On The Effect Of Ideological And Political Education And Countermeasures

In recent years,” the fifth media” has gradually influenced people’s lives in a deepway, even the ideology, since it first stepped into people’s daily life."the fifth media" iswidely used in college students groups, it exerts great impact on the life and ideology ofcollege student and the current ideological and political education in our colleges anduniversities impact. Therefore, it is a worth discussing and research question for theideological and political instructors,“the fifth media” influences of globalization onideological and political education in higher schools and makes it to meet the needs ofthe ideological and political develops.At present, although some researchers in universities has gained experience on therealizing and using “the fifth media”, but in all Using “the fifth media” to carry out theideological and political education is still in an infantile stage, No panacea models forlessons, We need to change ideas、provide hardware and software, build platform,strengthen team construction for the research.To promote the ideological and political education modernization process, improvethe actual effect of ideological and political education in colleges and universities,Comprehensive and objective research and explore the "fifth media" the effect ofideological and political education in colleges and universities and using the "fifthmedia" to carry out the ideological and political education countermeasure, Then, thearticle expounds the conception, sorts, characteristics of “the fifth media” with theliterature reviews. The concept, the characteristic, the development of “the fifth media”set clear understanding. Through the questionnaire survey way, to investigate “the fifthmedia” penetration and using situation in college student population. Understand the"fifth media" penetration in college students, college students using “the fifth media”situation and dependence, Again, analysis of “the fifth media” the effects of ideological and political education in colleges and universities, combined with “the fifth media”,communication related theory and ideological and political education put forward using“the fifth media” three aspects to carry out ideological and political educationcountermeasure: changing our perception，raise awareness、carry forward educationinformation、Create “the fifth media” education platform、improved model，innovativemethods, Strengthen the team construction of ideological and political educationworkers、Cultivating opinion leaders、Good "gatekeeper"、strengthen the media literacyeducation. Finally draw the conclusion: The first,“the fifth media” is developing rapidly,college students rely on it; Second,“the fifth media” is a “double-edged sword” effecton ideological and political education in colleges and universities there are bothopportunities and challenges; Third, because of the impact of “the fifth media”, we mustmake full use of the opportunities brought about by “the fifth media”, and theintegration of traditional ideological and political education, take correspondingmeasures, to do a good job of ideological and political education.