Research On The Influence And Countermeasures Of New Media On Ideological And Political Education In Universities

Along with the continuous improvement of the socialist market economy and rapid development,especially the appearance of electronic information technology,the new communication tools with each passing day,and in this process,the new media information technology with its unique advantage "go" into the modern people's horizons,participate in and influence on people's life style,behavior habit and social functioning,and takes the development of human society to a new phase,the new media era.In the new media era of college students from daily life to study have been branded with the imprint of the era,in the face of new opportunities and challenges,the ideological and political education workers began to face up to the new media's impact on college students' ideological and political education.In the era of new media,multicultural crisscross,a lot of information,including the confusing,violent,vulgar,false,such as spam,endanger the physical and mental health of college students.As soon as possible with the development of the new situation of colleges and universities,and actively explore the application of new media,to carry out the ideological and political education work,is the important subject in front of ideological and political education workers,and the internal need of the current college students' ideological and political education work.Therefore,the combination of ideological and political education to the new changes and new situation,on the basis of the original ideological and political education,which is based on the new media,widen the channel of the carrier,change education idea,develops the education new ideas,build a new pattern of education,arouse the enthusiasm of education,and to adapt to the trend of the development of contemporary ideological and political education,meet the needs of university students' ideological and political education,promote the innovation of the ideological and political education work.Based on the theory of education and new media,this paper elaborates on the connotation,extension of new media and the theoretical basis of education.Then,this paper analyzes the current situation of education in college ideological and political science under the new media environment,and analyzes the opportunities,challenges and existing problems brought by new media to college ideological and political education.In the end,the paper summarizes the new path of college ideological and political education in the context of new media.