The Research On The Influence Of We Media On Ideological And Political Education In Universities And Its Countermeasures

With the continuous development of science and technology,human has stepped into the age of network and information.The blog,weibo and WeChat,as the representative of the emerging media have changed the traditional information dissemination pattern.The characteristics of its low threshold,popularity,personalization and convenience are quickly accepted by the majority of Internet users,especially the young college students.The information dissemination function of We Media has not only expanded the college students vision and enhanced their creativity and dialectical thinking,leading them to have a new understanding of unpredictable social phenomena,but also caused a negative impact on the life view and values of college students,which has been a great challenge to the college ideological and political education work.Based on the perspective of Marxism and ideological and political education,this article believes that Marxist ideology theory,Marxist communication theory,Lenin's indoctrination theory,and Xi Jinping's media view have laid a solid theoretical foundation for the issue of We Media in ideological and political education.In order to effectively understand and master the positive and negative influences of We Media on ideological and political education in universities,Questionnaires,interviews,and data collection and collation of were conducted to get the general situation of university students' use of We media.This article attempts to explain the causes of the negative impact from the following four aspects: the impacts of We Media dissemination models on the college's network information environment;the dilemma of We Media function on the ideological and political education;the lack of college audience media literacy in ideological and political education;The lack of efforts on the college ideological and political education management in We Media era.Therefore,based on this background,this article advocates that the specific countermeasures for optimizing the ideological and political education environment in colleges and universities ought to depend on how to update the concept of ideologicaland political education and adhere to the people-centered principle;optimize the ideological and political education teaching staff to give full function of the interactive education of We Media;innovate the ideological and political education system to upgrade the function of We Media on ideological and political education;optimizing the ideological an political education environment to improve the media management system and other related corresponding countermeasures.