In this paper, outdoor sporting events environment optimized for the study of HubeiProvince, mainly in literature, expert interviews, case history analysis, the status of outdoorsports events were interviewed in Hubei Province, acquire the relevant information, in-depthunderstanding of the status of Hubei outdoor events and Features To Look factors influencingits development and in accordance with its unfavorable factors, the analysis and optimizationstudies, an optimization program and effective improvement measures, providing guidanceprograms for the development of the theory of Hubei Province, outdoor sports events. Studieshave shown that:(1) With the accelerating process of urbanization, economic center of gravity graduallyto urban concentration, rapid increase in urban population, the high density of populationconcentration, the opportunity to people less and less contact with nature, it will instead letpeople get close to nature, longing for nature desire becomes more and more intense andstrong. And its stylish outdoor sports, environmental, health characteristics, as well as closeto nature ’s unique charm, to meet the needs of many people, has become an important wayfor people to relax and means of modern sport.(2) Successfully hosted major sporting events held in the city of, and even entireregions, provinces development will have a very large role in promoting, through hostingmajor sports events, some cities and regions leap. And now many cities and regions use theiradvantages, by organizing large-scale events, a venue to promote economic and culturaldevelopment, improve the visibility of the venue. In Beijing successfully hosted the OlympicGames, Shanghai World Expo was held after two large event greatly improves the visibilityof the two cities in the world, other cities and regions in China also hopes to organize variouslarge-scale events create their own "regional business card."(3) Hubei outdoor sports events by analyzing the environment, analyze and research toits research and positioning, Hubei Province, outdoor sports events made the short, mediumand long-term development goals.(4) Outdoor sports events, Hubei Province, smaller, low-impact. We need to take fulladvantage of Hubei unique geographical, cultural, transportation and other resources, accurate positioning of the development and promotion of outdoor sports, outdoor sportsorganizing large-scale events, thus achieving the " sport ride, tour singing " purposes, inorder to promote regional economic development.(5) In this paper, the advantages of Hubei outdoor sporting events from themacroeconomic environment, policy opportunities, and their ability to three aspects,weaknesses, opportunities and challenges. Hubei Province outdoor sports events businessoperating environment, strategic analysis, and research and development of outdoor sportsevents commercial operation. From the theoretical analysis and research and development ofoutdoor sports events media dissemination strategy, to build a stable, solid, timelytransmission, forming a diversified financing channels, to the success of outdoor sportsevents in Hubei Province proposed ideas. Conclude: Hubei fully capable of hosting andorganizing national and even worldwide outdoor sporting events. |