An Empirical Study On The Civilization Behavior Of The Spectators Based On Theory Of Planned Behavior

There are many unappropriate behaviours in the competitions hold in China. Theseconducts influence not only the competing order but also the development of sports inChina, moreover, the social order and safety will be influenced too. In recent years, thereare more and more high-level competitons held in China. The conduct of Chinese sportaudience has been paid close attention all over the world, these conducts represent not onlyindividual quality but also the culture and civilization of China. Therefore, it is of greatvalue researching these conducts, we hope this research can guide the audience in a rightway, improve these personal qulity, and make the competing environment healthier andwith more humony.Based on Theory of Planned Behavior, combine it with the characteristics of Chineseaudience, we focus our research on the relation among attitude, subjective norm, perceivedbehavior control, civilized behavior intention and the civilized sport behavior. We raise thehypothesis and construct researching model, do some empirical research on sport audiencebehavior. We focus the research on four aspects: language civilization, physical civilization,garbage disposal and following competiton order. Aiming at every specific behavior, we doour research from three dimension.According we have discussed in the early part, we do some sample survey aim atseveral big sport fields. The sample size is508, we use SPSS19.0to analyze the data, andwe have drawn conclusion below:(A) Audience attitude, subjective norm and perceivedbehavior control have significant impact on controlling sport audience behavior intention;(B) Sport audience behavior intention has significant impact on sport audience civilizedbehavior.At last, we put some advice based on the empirical research on how to reshape thesport audience civilized behavior in China.