Research On The Strategies Of Middle-school’s Digital Education Of Tianjin

As digital technology such as the network, communication, digital signalprocessing is developing and applying in education, digital education plays a moreand more important role. In order to reform the teaching methods in senior and juniormiddle school and stimulate the interests in learning of senior high school studentsand junior middle school students, this paper mainly studies on the strategy of digitaleducation in senior and junior middle school. As for improving the teaching quality insenior and junior middle school, the thesis has certain theoretical and practicalsignificance worth mentioning here.This paper gives a brief introduction of expounding the development of theeducation, concept and connotation, types, and the law of the development of digitaleducation; Secondly，mainly introduced present situation of the development ofdigital education in K12level in American，summarizes the experience worth oflearning in South Korea, Japan, Britain, and Shanghai. Thirdly, set New OriginalEnglish as an example, respectively compared the technology present situation, legalstatus, operation status between private education institutions and public schools.With specific statistical, suggesting the current situation of digital education amongjunior high school students in Tianjin City. Fourthly, the problem of Tianjin junior andhigh-school’s digital education was analyzed separately in concept, technology,teachers and policy. Lastly, using PEST to analysis Tianjin digital education marketwas carried on, applying the SWOT strategic analysis method, which will providestrategic choice suitable for private education institutions aimed at Tianjinhigh-school’s digital education.Private education institutions licensed in a narrow range of operation, in a doubleattack of the combination of internet company’s technical superiority and capitalgroup’s capital advantage, strategy should be preferred: segment the digital educationmarket, build the core competitiveness; Focus on building digital education platform,creating digital education ecology, providing depth data service for the digitaleducation; go with the tide of lifelong learning and ubiquitous learning, seize theopportunities brought by the mobile Internet technology, develop APP which issuitable for the mobile terminal (mobile phone, tablet) of digital education,preemption the head start of lifelong learning and ubiquitous learning, explore thelaw of development of lifelong learning and ubiquitous learning.